Stop Guessing. Start Growing.

Stop Guessing. Start Growing.

Struggling to Stand Out on Social Media? We’ve Got a Strategy for You.

We specialize in data-driven social media strategies, brand audits, and expert consultations to help you grow your online presence with clarity and measurable results.

About our company

At Wave Shift Strategy, we specialize in helping businesses harness the power of social media to amplify their brands. We work with companies and individuals with a brand foundation but need expert guidance to bring it to life on social platforms.

We focus on crafting one-time, high-impact social media branding and strategy projects designed to transform how you connect with your audience. From defining your brand voice and messaging to creating custom growth campaigns, we aim to equip you with the tools and strategies needed to thrive in a fast-paced digital world. more

Grow your audience.

Vertical timeline with labeled milestones, including precontemplation, contemplation, preparation, action, maintenance, and relapse.

01 Talk to Us
We learn your goals, challenges, and where you need the most impact.

03 Audit & Analyze
We assess your content, platforms, competitors, and performance gaps.

05 Refine & Evolve
We revisit your plan, review progress, and adapt where needed.

02 Align on Objectives
We define success together and focus the strategy around it.

04 Build Your Strategy
You get a tailored, data-backed roadmap built to scale.

06 Own Your Framework
You leave with a system your team can activate and grow with.

Our Services

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Social Media Strategy and Growth

  • Platform-specific strategy for audience growth

  • Content themes and post types that drive engagement

  • Paid social growth planning across Meta, TikTok, LinkedIn, and more

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Paid Advertising Campaign Planning

  • Target audience and segmentation strategy

  • Budget planning and creative direction for ads

  • Performance review and optimization guidance

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Competitor and Market Analysis

  • Detailed competitor breakdowns and positioning

  • Insights into what others in your space are doing—and why it matters

  • Strategic opportunities based on current market trends

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Brand Voice and Messaging for Social

  • Clear tone and messaging guidelines

  • Content pillars that reflect your brand

  • Profile and bio optimization for clarity and impact

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Performance and Growth Reporting

  • Analytics reporting across key platforms

  • Interpretable dashboards and summary takeaways

  • Monthly insights to support ongoing growth

Meet our founder

A woman with long brown hair wearing a sleeveless white top, looking directly at the camera with a neutral expression against a plain background.

Marina Sobacic is a powerhouse in digital strategy, known for leading high-impact ad operations and measurement programs at Meta. With years of experience managing global teams and driving high-performance campaigns for some of the world’s biggest brands, she’s mastered the systems that fuel digital growth at scale.

Along the way, she co-founded a tech company delivering enterprise-level Windchill architecture services, adding a deep layer of technical and operational expertise to her already sharp marketing skillset.

Today, she brings that expertise to small and medium-sized businesses through Wave Shift Strategy, offering the insight, structure, and data-backed strategies usually reserved for Fortune 500s. Her mission? To help ambitious brands stop guessing, start scaling, and finally make their digital presence pay off.

Our Testimonials

  • Wave Shift Strategy testimonial review

    "Marina is a growth catalyst for creatives."

    "Marina brought a level of strategic clarity that I didn’t even realize my business needed. She helped me refine and implement a paid ads strategy for my signature offer, and the results were immediate for both my design agency and my course. Beyond growth, she ensured my presence across all social platforms was aligned, intentional, and set up to scale."

    Kady Sandel

  • A woman with long brown hair wearing a light pink top and a necklace, smiling at the camera in a brightly lit indoor setting.

    “Marina helped me turn my content into a strategy."

    "Working with Marina brought clarity to my strategy and helped me turn my online presence into something focused and effective. Her guidance on paid ads and content positioning led to real growth, more engagement, more subscribers, and a system that finally works."

    Alejandra Maldonado

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    “If you want no-fluff guidance, the Power Hour is a game-changer."

    "In just one hour, Marina delivered more clarity than we’ve had in months. She quickly pinpointed where our social strategy and ad spend were falling short and gave us a clear, actionable plan to move forward. Her insights into our audience and content positioning were spot on. We left the session energized, focused, and with a roadmap we could implement immediately."

    Mett Kinley